Monthly Archives: April 2014
Yayoi Kusama’s “Mirrored Room”
Imagine walking into a room, by yourself, filled with what appears to be infinite, colorful pin pricks of light floating in a black abyss. Yayoi Kusama’s “Mirrored Room” at the David Zwirner Gallery in New York makes this exercise come…
Thai Color: Pink is the New Black
While tooling around Bangkok, I was struck by how much pink is used not only for advertising and packaging, but in many applications: Thai Airways luggage tags, billboards, mall window displays, even taxis! It’s a completely different color in Asia…
Customers say, “Yes!” to Humana
Aimed at a mature demographic, this TV commercial shows the benefits of signing up for Humana’s health insurance in a simple way. We used a minimal color palette in keeping with our client’s style guide, and let the friendly voice…