Category Archives: Design
Hummingbirds and Kites
Every year, we design new note cards for one of our favorite clients, who has an Acupuncture & Traditional Chinese Medicine practice. Because her logo includes a water lily, we integrate that into the card designs. This year, I was…
Sustainable “Glamping”
My daughter and I recently took a trip to Valle de Guadalupe’s Hotel Endemico, a gorgeous eco-friendly hotel made up of individual cabins perched on a mountainside. Just a quick two hour jaunt from San Diego, the Valley offers beautiful…
Yayoi Kusama’s “Mirrored Room”
Imagine walking into a room, by yourself, filled with what appears to be infinite, colorful pin pricks of light floating in a black abyss. Yayoi Kusama’s “Mirrored Room” at the David Zwirner Gallery in New York makes this exercise come…
Thai Color: Pink is the New Black
While tooling around Bangkok, I was struck by how much pink is used not only for advertising and packaging, but in many applications: Thai Airways luggage tags, billboards, mall window displays, even taxis! It’s a completely different color in Asia…
Customers say, “Yes!” to Humana
Aimed at a mature demographic, this TV commercial shows the benefits of signing up for Humana’s health insurance in a simple way. We used a minimal color palette in keeping with our client’s style guide, and let the friendly voice…
We Love: Balenciaga Store LA
I love the look of the new Balenciaga store on Melrose; the clean lines and stark desert landscaping are refreshingly unpretentious. The interior is similarly gorgeous with an exposed wood beam ceiling which follows the clean lines of the slatted…
Color in China: The Brighter, the Better
I’m living in southern China and Hong Kong for a few months, and am really inspired by the color palettes here. There’s a vibrancy that’s unique to the region. Color in Hong Kong is rich and sophisticated, with lush pairings…
Shepard Fairey’s in the ‘Hood
Shepard Fairey, the street artist who is both venerated and adored, has graced my neighborhood with an awesome mural. Fairey rose out of the skateboarding scene with his “Andre the Giant” Obey campaign (http://obeygiant.com/) and sky rocketed to mainstream fame…