Category Archives: Print
What should you think about when hosting a virtual event?
As the world struggles to reopen its doors, it’s clear that virtual events are here to stay. Nearly 80% of companies now expect to host events that include a virtual attendance option (Martech, 2020). In a time of digitally fatigued…
1 day / 3 locations / 7 children / 6 adults.
Whenever I art direct a photo shoot, I’m reminded of why I fell in love with being a designer. Scouting locations. Casting talent. Planning shots. Working closely with a trusted and talented photographer on framing & lighting. Choosing wardrobes. Consulting…
Press checks can cause butterflies in your belly — and immense delight.
A printing press check is a step in the printing process. It takes place after a printing press is set up, but before the print run is underway. It’s a last-chance review of your project before it’s professionally printed. Press…
Voices that matter.
There’s something immensely gratifying about being at a printing press check — where you get to see a project you’ve been working on in the digital realm almost magically come to tangible life in the real world. Smelling the ink,…
Ultra violet – color of the year for 2018!
It’s something designers look forward to every year: the Pantone color choice for the coming year! Ultra violet has a distinct personality and can be galvanizing for some people. Do you love or despise purple? And did you know: “In…
Tasty Design
I recently had the most delicious assignment of creating a logo for the palate pleasing Kanz Kookies. My initial designs were sparked by the idea that although the cookies are refreshingly modern in ingredients (gluten free, organic and non GMO)…
Elephant Tales: Pass the Baton
When I was redesigning our logo a few years ago, I happened upon my mother’s business card from her public relations days in Bangkok. I was toying with the idea of using an elephant in my design and was thrilled…