AIGA San Diego / Event Branding

AIGA Y20 Conference

Targeting a diverse audience of creative professionals raises the standards of design and marketing, and it’s not always easy to keep a message fresh across all distribution channels. Our solution was to create a trippy and vibrant event brand by consistent use of a precise color palette and typography while varying high energy imagery and content — from the website and videos to event signage, merchandise and more.

The stage was a simple set for casual speaker conversations, allowing the speakers and screen imagery to shine. In the poster, an “old school” treatment of a diver contrasts with modern type and vibrant colors, and speaker names create a natural motion trail behind her to tie in the theme of Velocity / Design Moving Forward.