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First 5 Solano ACEs Campaign, Funded by Kaiser / Outdoor Advertising

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We’ve been honored to work with First 5 Solano for many years. So, we were thrilled when they approached us to help them create outdoor concepts and digital Pandora ads for their ACEs campaign. Focused on bringing attention to preventing and reversing adverse childhood experiences, our concept showed adults positively engaging with young children. The adults needed to be relatable and believable to the target audience, who are a diverse and underserved community, who may have experienced childhood trauma themselves. A frank message and a call to action to connect with the First 5 ACEs landing page matched up with our Pandora ads for an effective and successful campaign.