Thai Color: Pink is the New Black

While tooling around Bangkok, I was struck by how much pink is used not only for advertising and packaging, but in many applications: Thai Airways luggage tags, billboards, mall window displays, even taxis! It’s a completely different color in Asia than in Northern America, where it’s reserved mainly for women’s products and toys. In Bangkok, you’ll see pink packaging used gender nuetrally for hair products for guys, as well as men’s fashion.